FINGAL ENTERPRISE SOCIAL NETWORKING
SEMINAR 27th AUG`10
http://www.fingalceb.ie/business-programmes
SALIENT POINTS
-
New Developments: Google to launch their own social network to rival Facebook.
- Content of websites must be interesting for people to read/ and of value to potential customers.
- All signs show that Social networking will continue to grow in the coming years.
- Using Social media is an ideal way to sell services from consumer to business.
- 78% buy based on a recommendation from friends.
- Testimonials –what other people are saying about your business. Must be prominent on your site.
TIPS FOR SOCIAL MEDIA
-
Google Alerts -Listening to what people are saying about your company online. This allows you to find information about you and your competitors that has been posted online. This software will monitor the Web for interesting new content about your business. http://www.google.com/alerts
-
LinkedIn for business networking- This is a trusted media allowing for professional connections. You can tap into somebody network connections this can give you access to hundreds of potential contacts.
-
Building up a network- can provide new business opportunities. Start a group; get discussions going in groups as you can ask questions on any business topic. This can also build up your LinkedIn contacts.
-
Tweetdeck profile management-If you have multiple social media accounts you can combine all your blogging or twitting simultaneously using this software. http://www.tweetdeck.com/
-
Blogging -67% more leads are obtained through a blog that is posted online. You must update your content. Google will index quality content from a site that is constantly updated.
-
Register on Google business (maps)- A necessity for highlighting your business in Google search engine organic rankings.
-
Four Square- As a business owner, you can use foursquare to engage your increasing mobile customers with foursquare “Specials,” which are discounts and prizes you can offer your loyal customers when they check in on foursquare at your venue. http://foursquare.com/businesses/
-
Google reader- Google Reader constantly checks your favourite news sites and blogs for new content. Use Google Reader’s built-in public page to easily share interesting items with your friends and family.
-
Mobile-People using smart phone (I phone etc.) Using updates through the phone by blogging and tweeting.
-
Socialoomph software- This can be used for scheduling updates on your social media which saves time for businesses. http://www.socialoomph.com/
-
Facebook tips:
-
Keep your business site separate. Don’t promote your business through a personal website page. As Facebook can close your site down for breach of its rules.
-
Like button-you should have a like button on your website.
-
If you have 25 fans, Facebook will give you a proper business address. This will be indexed to Google
-
You want to get people to click on items on your site use of like /share & comment.
-
Having competitions or providing content on local community issues that the company is involved in. This makes your website more interesting to visitors.
-
Welcome page on Facebook-creating a video / you tube video
-
Try to capture people by having a section on your front page like book an appointment, free consultation. This tells the users what to do or see on your site. No random updates.
